“You don’t have to stand out from the crowd but find your own crowd that loves you!”
This is for you if you’ve struggled to find your first or your next client. We’re breaking down branding and marketing basics to fight the client drought. It’s all in the Branding + Marketing = Clients Workbook.
Ok, so here’s the deal! Your client playing field has been a little dry lately. Maybe you’re not getting any leads and the ones that do come through aren’t high quality. Maybe they’re nickeling and diming you right from the start.
So let’s dig into this…
There are a few things that could be the issue but we are going to focus on the branding and marketing pieces. Could it be that something’s a little off in one or both of those areas? Do you know how to immediately spot trouble if your branding identity isn’t clear or your marketing strategy is off?
Listen I know that you know that you rock and you’ve got to share your gifts with the world. So it hurts a little when the response isn’t as great as you would like it to be. Then of course we have those on the sidelines like hey how’s business? You suck it up and say it’s coming along but not trying to get into the deets.
You run a few ads here and there or knock on some doors or follow-up with a friend of a friend but the response has been lukewarm. You post your heart out on social media and crickets.
You know how to swoon clients when you get them but you need them knocking down your door first. Well you can let your dream clients know that you exist and get them to come running to you even though it may feel a little lonely now.
Your so focused on getting clients that you have little time for anything else and scared you will never figure it out. Waiting and hoping it will work itself out is not the answer. You’re ready for REAL answers. You’re tired of wasting time, money, and energy on methods that give you ZERO results.
You don’t have to take this ish anymore…
Download the Branding + Marketing = Clients Workbook which lays out simple steps to identify your niche, know your audience, develop quality content and attract clients…
- We’ll start off with banishing the myth of competition. Learn that other creatives are not your problem.
- Get how to build a brand from the ground up.
- Incorporate authenticity and character in your brand to have a true connection with your audience.
- Complete a customer avatar and refer to it when developing your messages.
- Explore direct and indirect methods to use in your own brand marketing.
- Get some sales funnel 101 action and list-building goodies… now that you’ve got some leads you need to keep them.
So go ahead and get your FREE Branding + Marketing = Clients Workbook and implement some thangs.
Imagine your delight when you start getting messages from potential leads, requests for consultations, and better yet confirmed projects? Go on just take a minute and let that soak in. Your booking clients with ease and your sense of confidence has returned. You feel good, less stressed and better yet doing what you love!
Bonus Round : Just thought I would throw in some questions I hear on branding from time to time with some quick responses:
How do I really get to know what my ideal tribe will want from me?
To get to know your audience you need to ask them what they want. If you don’t have an audience, create polls in FB groups that match your ideal client. For more tips, check out the Branding + Marketing = Clients Workbook
Is branding basically my logo and website?
Nope, not at all. It’s time to go beyond the pretty website and logo. Branding tells your complete design story. It must be about you and what you can do to solve your client’s problems. The pretty colors come later.
How do I make my content visually appealing?
Well with amazing photography of course. People love pretty photos! Make sure that eye-catching content includes photos of you as well. Remember people are getting to know you and decide if they want to work with you. They can’t relate to just things. If you can afford it, schedule a photo branding session. For cheaper options, check your networks to see if there are any decent photographers looking to grow their portfolio. Take progress photos from past jobs, staged photos, your own work or help a friend out in exchange for photos and reviews.
For more insight, get your copy of the Branding + Marketing = Clients Workbook today to get started building your brand before and after the visuals. Get Your Client Attraction Strategies HERE today.